Urban Company IPO subscribed 23% in early hours of Day 1, GMP at 35%: Should you subscribe?

The Urban Company IPO, priced at Rs 98–103 per share, comprises a fresh issue of Rs 472 crore and an offer-for-sale (OFS) of Rs 1,428 crore by existing investors. The subscription window closes on September 12, with listing scheduled for September 17 on the BSE and NSE.