Meesho’s Rs 5,421-crore IPO saw a strong start, with retail investors fully subscribing within the first hour while overall subscription reached 42% by 11:20 AM. The GMP of Rs 49 signals an expected listing near Rs 160. Analysts highlight Meesho’s rapid user growth, deep Tier-2/3 penetration, improving unit economics, and positive free cash flow, though profitability challenges persist.