Non-banking financial companies (NBFCs) like Tata Capital, JM Financial Credit Solutions, Aditya Birla Capital, and Hero Fincorp have collectively invested around ₹1,300 crore in Vodafone Idea’s recent bond sale. This demonstrates a growing appetite among NBFCs and mutual funds for higher yields, even as banks face exposure limits. The funds will support Vodafone Idea’s capital expenditure and business growth plans.